Any marketing strategy has many elements that make or should make this strategy successful. Among these key elements, one of the most crucial parts is brand and branding. Here we will talk about the brand part in the context of the overall complex marketing strategy. What role does the brand play in the general marketing […]
Brand value is an important part of any company’s business. It is crucial for marketing and sales, and for the overall financial results of the company. It has been proven many times that investing money in creating a powerful brand allows to increase sales and, at the same time, raise the company’s capitalization through increasing […]
Brand power is a crucial element in all strategic marketing discussions about brands. The key ideas here relate to many aspects of brands and branding but in this article we would start talking about brand power. Overall, brand power can be deemed as a dimension of a company’s strategic analysis. There are several ways to […]