Nice to Meet You: Facing Online Branding

The core of any interactive marketing campaign is often the company's Web site -- the Web site acts as the primary point of contact between consumers and the business itself. To assist in establishing a solid online brand, providing a human element helps maintain and create trust with visitors.

One way to achieve this connection is to post photos of people in your company. Studies show that sites without any human element are interpreted as devoid of emotion and therefore less pleasurable to visit. So, get your digital camera out of your drawer, open up Photoshop (just in-case your having a bad skin/hair day) and get to posting.