Search Engine Visibility and Online Branding

A top search engine position delivers a positive branding message, says a new Clickz article. That may not be a huge surprise, after all that page one rank on key engines is among the most desirable online spots a company can land .. and often it's for a fleeting moment.

Frequently, a combination of SEO and SEM measures helps to achieve it. Keyword placement and the use of "unique and keyword-rich title-tag content" is a simple, effective tactic to improving search results, according to the article. In addition, meta-tags should encourage searchers to click on your content via relevant descriptions, not just by stuffing them with keywords.

But it's the follow-through that solidifies your online brand. Once you get the click, do they stick? Usability is key. Do you fulfill searchers expectations once they take the plunge? If not, that top rank on Google is for nought.