Netflix Builds Brand Online

Given the sucess of online social network groups, it was only a matter of time before other companies found away to capitalize on the craze and found a way to use it to sell their own products.

Netflix has found away to do just that. Netflix users can now create networks with their friends and family. While selecting movies users are able to see which movies have been rated by people in their network and how they have rated the movies. Netflix is using the social network to building their brand, and brand loyalty.