New Ideas for Creating Brand Loyalty Online

A recent iMedia Connection article offers several great suggestions for capitalizing on consumers’ brand loyalty by creating fun, interactive ways for them to express themselves within online communities.

One idea is to make movie, television or other characters exportable to Web pages via video—welcoming visitors or delivering witty comments—to help make fans’ sites a whole lot cooler.

Another includes a great example of a brand that did it right: when Jay-Z became Budweiser’s new spokesperson, the company edited their logo (gasp!) into his new music video. When Jay-Z fans put the video on their sites ... bam, instant yet unobtrusive promotion of the Budweiser brand.

The message is clear: your brand loyalists are out there, it’s up to you to give them creative ways to express their affinity.

What’s your big idea?