Users Remember Online Video Ads (is that a good thing?)

A new Burst Media survey of more than 2,600 online visitors shows that 69.5 percent of them actively view video content on the Web, according to an article in MarketingVOX. Fifty-six percent of those viewers recall seeing ads in the content they’ve consumed. About half say they typically continue watching the video content after seeing an ad.

About 25 percent of respondents say they pay more attention to video ads than to standard ads. However, no big surprise here, no one really wants to see the advertising. More than 77 percent say the ads are intrusive (BrandingVoodoo assumes we’re talking about pre- or post-roll ads but we can’t be sure).

So the net is that people are watching online video, they remember seeing ads while they’re watching it and no one likes it. So if you don’t want your brand to be the one disrupting their viewing experience, what do you do to get your message across?