“Self-Googling” is a Form of Personal “Brand Management”

In today’s digital world “self-googling” is necessary to stay on top of how you are portrayed on the Internet. Future employers, potential clients, investors as well as coworkers have probably "Googled" your name in the past. Instead of constantly worrying what is going to be displayed about you, take your personal brand into your own hands and start monitoring.

Make sure you are careful when posting blogs or commentary on Internet sites that include your name and/or e-mail address. When you are being searched they can appear and be directly traced to you, which could come back to hurt you in the future. In this “self-googling” article is an example of how blogging can affect your career. It describes how a student posted negatively about a company, then at the first job he landed realized that he now represented the company he badmouthed. He had to hurriedly remove the comments because any time the badmouthed company was googled, his comments were prominently displayed for all to see.

Manage your own public profile by putting out positive information about yourself on your own weblog or website of which you control the content. Continue monitoring yourself regularly and stay up to date of how you are portrayed in cyberspace, brand manage yourself.