Anheuser-Busch Checks Age for Bud.TV, Online Network to Leverage User Generated Content

In their new marketing venture, a web-based TV network titled Bud.TV, Anheuser-Busch is getting serious about past criticism for targeting underage drinkers. To show critics they are taking control of this matter, Anheuser-Busch has hired a Washington based company which provides age-verification services. The outcome being that in order to surf the website or create an account, you will need to provide your name, date of birth and zip code so this company can run a real-time verification check through public databases to prove your info correct.

Bud.TV provides Webisodes, celebrity interviews, comedy, short films, consumer generated content and outlets for chatting and blogging.

The wait is on to see if they will now put the majority of their budget and efforts into online marketing where consumers interests continue to grow.

View the full story by MediaPost here.