JetBlue CEO Goes Live on YouTube

What is sure to spark a wave of popularity, JetBlue’s CEO recently released a video on CGM airwave YouTube to discuss the latest crisis situation that the airline company is going through. A good move on JetBlue’s part, they put the crisis out there along with answers and a name and face to who is in charge-anyone with Internet has access to it. Tackling this situation the way they did shows they are up to date in the technology world and are aware of the way most people are getting their news and information now, online.

Any company with a good interactive marketing team should be well aware that just positive word of mouth and good impressions cannot save you. Defend your brand and work to fight against bad impressions of your company because that’s what your consumers are going to look for first.