MySpace Wins the 2006 Title for Most-Searched-For Brand

Based on a sample of 10 million Internet users over a 52-week average of industry search terms (excluding porn), the online personal branding mecca MySpace topped the list of "The Top Ten Most Searched Brands in 2006" reported by Hitwise.

Only three “real world” brands, including Wal-Mart, Target and Bank of America, made the list this year but were not able to crack the top five.

Top 10 searched for Brands (spelled exactly how searched for, as reported by Hitwise):

1. myspace
2. ebay
3. yahoo
4. mapquest
5. craigslist
6. walmart
7. google
8. target
9. match.com
10. bank of america

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