Political Brand Monitoring Reaches YouTube with Anti-Hillary Ad

In one of the highly talked about stories of the past couple weeks, the famous “1984” Apple commercial has been resurrected as an Anti-Hillary campaign spot early in the democratic primary.

The “Vote Different” ad was released March 5th only on YouTube and independently created by a supporter of Barack Obama. It has since had over 2 million views and almost 5,000 comments, showing just how powerful consumer generated media and word of mouth is. YouTube is reining at its height of popularity right now, which is a different picture from the last presidential election we had. All candidates must be on high alert for what may appear online through blogging, video sites, etc. It’s a different virtual world this time around.

Watch "Vote Different"

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