Taco Bell/KFC Rat Infestation Broadcast on YouTube and Now This Blog

A month ago, a video was uploaded onto YouTube that has caused quite a ruckus for Yum Brands Inc.’s Taco Bell and KFC fast food chains. It shows a Greenwich Village, New York Taco Bell/KFC combination restaurant infested with a multiple number of rats scurrying across the floor.

Reports of rats in your restaurant are damaging to your brand to begin with, but when video footage is broadcasted for all to see on the Internet around the world, you could be in for some serious public relations and brand problems. They are going to need a solid crisis management strategy and brand monitoring plan to control the negative online exposure that is starting to skyrocket and may eventually overflow on search engines for the restaurant duo.

We know in today’s informed world that the brand is very important and once consumers have felt betrayed or a health scare arises, they part ways with that brand and usually don’t think twice about looking back.

“Are they selling the Taco Bell rats on Ebay yet?” –frequently asked question in the blogging scene.